Phenom HPM Expands Elite Performance Optimization Beyond Professional Sports
Phenom High Performance Medicine (Phenom HPM) has announced a strategic expansion of its elite‑level performance optimization services. Originally reserved for professional athletes, the Burlington, Ontario clinic will now offer its evidence‑based, biomarker‑driven approach to executives, biohackers, and everyday fitness enthusiasts who seek measurable gains in energy, recovery, and overall health.
A Clinic Built on Evidence, Not Theoretical Performance
Founded in 2013 by Dr. Callum Cowan and Dr. Nicola Kempinska, Phenom HPM merges naturopathic medicine with advanced sports science to address root causes of performance limitations. The clinic’s philosophy is simple: performance improvements come from identifying and removing physiological friction, not merely treating symptoms. This mindset is echoed in Dr. Cowan’s assertion that traditional sports medicine is reactive, whereas Phenom HPM’s system is proactive and personalized.
From NHL to the Boardroom: Proactive, Universal Biochemistry
Dr. Cowan’s career has bridged professional sports and civilian performance. He became the first naturopathic doctor to join an NHL coaching staff (Arizona Coyotes, 2021–2024) and currently serves as High Performance & Nutrition Specialist for the OHL’s London Knights. “Traditional sports medicine is reactive. You get injured, they fix you, send you back out,” he said. “We identified a fundamental gap in how elite sports were approaching human performance. Our approach is proactive, personalized, and addresses root causes.”
Evidence‑Based Performance Optimization: What’s Included
At the core of Phenom HPM’s offering is a comprehensive biomarker testing program that uncovers hidden barriers to peak performance. The clinic’s Performance Panel analyzes micronutrients, hormone profiles, inflammation markers, gut health, and food sensitivities. By mapping these data points, clinicians tailor interventions to the individual, not the category of patient.
One illustrative case involved a 24‑year‑old professional hockey player experiencing mid‑season fatigue and recurring injuries. Standard medical tests returned normal results, yet advanced testing revealed severe vitamin D deficiency, low omega‑3 levels, chronic magnesium depletion, elevated inflammation markers, and hidden food sensitivities. Six weeks of targeted therapy and lifestyle adjustments led to a marked resurgence in energy during back‑to‑back games, enabling the athlete to finish the season without missed games and to achieve a 20% increase in point production in the latter half of the season.
A System‑Level Approach to Human Performance
Phenom HPM offers a broad suite of services, including IV nutrient therapy, hormone optimization, genetic and gut health profiling, and mental performance coaching. All treatments are supervised by board‑certified naturopathic doctors and are grounded in measurable outcomes. Dr. Cowan emphasizes the universality of biochemistry: “The body doesn’t care whether the stressor is a Game 7 playoff or a Fortune 500 earnings call. The biochemistry of performance is universal.”
Preventive, Personalized Healthcare for All
With more than 15 years of experience coaching elite athletes, Phenom HPM positions itself at the forefront of preventative medicine. The clinic’s preventative, personalized model challenges conventional healthcare by emphasizing optimization over symptom management. “You have no idea how good your body is designed to feel and perform until you remove the friction that’s holding it back,” Dr. Cowan notes. The aim is to help people achieve optimized performance and wellbeing, rather than merely managing decline.
What This Expansion Means for Burlington and Beyond
Phenom HPM’s expansion expands access to rigorous, science‑driven performance optimization. Whether you’re an executive seeking sharper cognitive function, a biohacker pursuing longevity, or an athlete striving for continued peak performance, the clinic’s integrative model provides a pathway to measurable improvement. The program signals a broader shift in healthcare—from reactive, symptom‑driven care to proactive, data‑driven performance optimization.
For more information, Phenom HPM continues to offer services supervised by board‑certified naturopathic doctors in Burlington, Ontario, with a focus on peer‑reviewed evidence and practical, real‑world results.
