What is October Prime Day 2025?
Amazon’s fourth annual Prime Big Deal Days—also known as October Prime Day—returns on Oct. 7–8, 2025, delivering record-low prices across a broad range of popular tech and home essentials. For shoppers aiming to get a head start on holiday gifting or simply refresh their gear, this event is a high-value opportunity to lock in discounts across Apple, Kindle, Echo devices, TVs, laptops, wearables, kitchen gear, and more.
How to make the most of the sale
With 150+ deals spanning every category, a strategic plan helps you maximize savings without overbuying. Start by listing gifts you know you’ll need, plus a few big-ticket items you’ve had your eye on. Keep an eye on the “all-time low” marks and stock alerts highlighted with 🔥 in our roundups. Prime members can also stack benefits like triple points on Kindle purchases and timely bundles that pair popular devices with accessories.
Top categories to watch
Best Apple and Apple ecosystem deals
Apple products are among the headline steals during October Prime Day. Expect significant markdowns on MacBook Air models with M4, iPads across sizes, AirPods bundles, and Apple Watch variants. For shoppers prioritizing portability and performance, the M4 MacBook Air often appears at price points well below the Black Friday season, with other devices following suit in price drops and bundle offers.
Audio, wearables, and home entertainment
Headphones and earbuds feature deep discounts on brands like Bose, Apple, Beats, and Sony, along with versatile Bluetooth speakers and soundbars. Smart speakers and displays from Amazon—Echo devices and Fire TV sticks—also frequently see standout price reductions. Expect popular bundles such as AirPods or Echo devices paired with smart home gadgets.
Laptops, PCs, and mobile computing
Prime Day is a magnet for notebook deals across Windows and Apple ecosystems. From compact ultrabooks to 2-in-1 tablets and gaming laptops, price cuts often come with generous configurations—higher RAM, larger SSDs, and special edition colorways. If you’ve been eyeing a specific model, this is typically the moment it becomes affordable enough to justify an upgrade.
Home tech, smart home, and kitchen
Expect substantial discounts on robot vacuums, security cameras, smart plugs, thermostats, and LED lighting starter kits. Kitchen gadgets—air fryers, blenders, and electric grills—also see festive pricing. If you’re restocking essentials like batteries, cleaning supplies, or paper products, Prime Day often features competitive prices as well.
TVs and home theater
Televisions remain a Prime Day staple, with sizes ranging from compact 42-inch sets to expansive 85-inch and 100-inch displays. You’ll find strong deals on budget QLEDs as well as higher-end OLEDs and 4K HDR options. Keep an eye out for all-time-low prices on mid-range and premium models alike.
Representative deals you might see
While specific items and prices shift by minute, some categories tend to show notable discounts:
- Up to 45% off Bose headphones and speakers, plus savings on Sony, Beats, and JLab audio.
- Up to 50% off on select Amazon devices, including Kindle readers and Echo gadgets.
- Significant markdowns on TVs, often with notable savings on 65- to 85-inch models.
- Laptops and 2-in-1s with substantial price cuts and bonus configurations.
- Robot vacuums and smart home kits at compelling prices.
What shoppers should know
Deals run for a limited window and stock can be fleeting, so it’s wise to act fast on items with 🔥 marks indicating all-time lows. For ongoing coverage, consult Mashable’s Prime Big Deal Days live blog for real-time updates, price trackers, and stock alerts. If you’re a Prime member, you’ll also enjoy extra benefits, such as occasional triple points on certain purchases and exclusive early access to some deals.
Bottom line
October Prime Day 2025 is shaping up as a must-shop event for tech enthusiasts, home organizers, and bargain hunters alike. With more than 150 deals across Apple, Kindle, Echo, TVs, laptops, cameras, and home goods, there’s something for every budget. Create a wish list, monitor deals as they drop, and be ready to snag those all-time-low prices before inventory runs out.
