Overview: A Landmark Move Toward a Student-Centric digital Campus
Fulbright University Vietnam has embarked on a bold digital transformation, embedding Salesforce solutions to elevate student engagement, scale services, and streamline operations. In a rapid deployment, the university launched Agentforce within three weeks inside its One Stop student services portal, delivering a conversational AI assistant that answers queries in natural language and helps a growing student body navigate campus life.
Powered by Data Cloud: Grounded, Trustworthy AI
AI responses are grounded in the trusted student data consolidated in Data Cloud, the hyperscale data engine within the Salesforce platform. This centralized data strategy ensures the Agentforce assistant can reference accurate, up-to-date information, delivering reliable self-service that reduces friction for students and frees staff to handle more complex tasks.
Why Salesforce: Aligning with Fulbright’s Mission
As Vietnam’s first independent, nonprofit liberal arts university, Fulbright aims to equip future leaders with the skills to address global challenges. The school’s expansion called for a secure, scalable solution to manage a rising volume of service requests and administrative needs — without compromising the personalized, inclusive academic experience it strives to build. Salesforce, with Sales Cloud for student lifecycle management and Experience Cloud powering the One Stop portal, provides the backbone for this transformation.
Agentforce in the One Stop Portal: A Dynamic Student Ecosystem
Agentforce turns the One Stop portal into a dynamic ecosystem for engaging, informing, and assisting Fulbright’s diverse student body. Students can log service requests, view policy documents, and receive updates through natural language interactions rather than sifting through menus or complex search filters. The assistant also tailors responses based on user context—such as year of study or program—making self-service faster and more relevant, while enabling staff to focus on higher-value activities.
From Data to Personalised Service
Fulbright’s integrated data strategy unifies structured and unstructured information, creating a clean, central knowledge base that Agentforce can reliably draw from from day one. This foundation is essential for delivering contextual guidance, campus policy clarity, and timely reminders that align with each student’s academic journey.
Future-Proofing with AI and Automation
According to Quang Ha Nguyen, Fulbright’s director of IT, the implementation opens tremendous potential for future AI and automation use cases, including automating enrollment processes and providing proactive advisor support. The approach is not simply about saving time; it’s about transforming how students interact with the university, delivering immediate, relevant answers that increase students’ confidence in navigating and managing their studies.
Student Experience at the Forefront
As the student body grows, Fulbright’s Salesforce-driven platform ensures a scalable, consistent, and highly personalized experience. By embedding artificial intelligence into the core student services architecture, the university can maintain high standards of service while expanding access to resources. Nguyen emphasizes that the goal is to reduce friction, empower students, and enable staff to focus on strategic priorities rather than repetitive tasks.
Looking Ahead
Fulbright’s ongoing digital transformation demonstrates how higher education institutions can leverage cloud-based data platforms to align operations with a mission-driven, inclusive campus experience. With Agentforce and the Salesforce ecosystem, Fulbright Vietnam is laying a foundation for smarter enrollment, proactive student support, and a more connected university community.
