Celebrating a milestone with a modern dive classic
In marking 75 years of Ahmed Seddiqi & Sons’ leadership in the UAE luxury market, Doxa unveils a commemorative edition that fuses the brand’s rugged dive-watch DNA with Dubai’s contemporary luxury scene. The Doxa SUB 250 Seddiqi 75th Anniversary Edition reframes the familiar SUB 250 in a context that honors tradition while spotlighting a distinct regional voice. This isn’t just a limited run; it’s a purposeful homage to three-quarters of a century of horological and retail achievement.
Heritage in a compact, purpose-built package
The SUB 250 lineup is renowned for its compact footprint among Doxa’s divers. This edition preserves the essential attributes: a cushion-shaped 316L stainless steel case, crisp bevels, and a practical 40mm by 42.9mm profile, standing 11.95mm tall. The result is a watch that wears like a tool but carries a refined, contemporary stance, thanks to a flat sapphire crystal and a robust screw-down crown. Water resistance remains at 250 meters, underscoring its identity as a true instrument diver for both professional and leisure use.
A bezel with a regional signature
One of the edition’s most striking details is the unidirectional bezel featuring a no-decompression scale in black with Eastern Arabic numerals. This subtle nod to the UAE market yields an unmistakable sense of place, while staying faithful to Doxa’s instrumental diving heritage. The caseback carries dual statements—“75” and the motto “Where Legacy Meets Luxury”—a quiet signature that ties the watch to Seddiqi’s 75-year arc and Dubai’s luxury landscape.
Dial, lume, and legibility that tell a story
The dial is treated to a cherry-red sunray finish, a bold canvas for sand-gold hands and applied indexes enhanced with Super-LumiNova. The color palette evokes Dubai’s blazing horizons at dawn and dusk, while ensuring legibility in challenging underwater conditions. A date window at 3 o’clock uses a disc with Eastern Arabic numerals, harmonizing the display with the bezel for a cohesive, regionally resonant look.
Movement and reliability suited to a commemorative tool
Behind the case lies the automatic Sellita SW300 movement, operating at 28,800 vibrations per hour with an approximate 56-hour power reserve. This choice brings improved performance over the standard ETA 2824/Sellita SW200 baselines, aligning with Doxa’s emphasis on reliability and serviceability—key for a watch designed to launder its legacy into everyday wear or field use. With the movement finished to Doxa specifications, the Seddiqi edition upholds the brand’s reputation for robust, dependable calibers in a compact form.
A collaboration that sits at the intersection of Swiss precision and Middle Eastern luxury
Mounting a traditionally Swiss dive watch on the wrist of a connoisseur in Dubai, this edition demonstrates how a single watch can bridge cultures and markets. The SUB 250 Seddiqi celebrates a retailer’s milestone while preserving Doxa’s core identity as a tool-watch brand with a distinctly modern edge. The result is a watch that speaks to collectors and enthusiasts who appreciate a compact, legible diver with a regional flair and a strong sense of history.
What this edition means for collectors
For collectors, the 75th Anniversary Edition is notable not only for its limited nature but for its position as the first non-GMT SUB 250 in the lineup. It marks a strategic nod to heritage while embracing contemporary finishes and regional storytelling. In a category saturated with reissues and limited editions, this Doxa-Seddiqi collaboration stands out by delivering a purposeful, legible, and durable diver that rewards regular wearing and careful stewardship alike.
In sum, the Doxa SUB 250 Seddiqi 75th Anniversary Edition is more than a commemorative dial with a limited caseback inscription. It’s a compact, reliable dive watch that carries a narrative—Swiss diving heritage meeting Dubai’s luxury scene, all wrapped in a 40mm package designed for modern wrists. It’s a watch that looks back with pride while facing forward with purpose.
