Introduction: A Hidden Engine Behind Top-App Success
In the crowded world of mobile apps, visibility is everything. While countless apps battle for a slice of the install pie, a quiet powerhouse operates behind the scenes to push top-chart performers to the forefront. Applift, an agency born from a blend of big data, deep research, and seasoned campaign management, has quietly reshaped how apps reach the right users at the right moment. As more brands seek sustainable growth rather than one-off spikes in downloads, Applift has emerged as a trusted partner for app studios aiming to unlock their true market potential.
From Data Lab to Growth Engine
The story begins with Bar Nakash, Etay Huminer, and Johnathan—three industry veterans who transformed their proprietary app marketing technology into a services-led growth agency. Their pivot was not about surface-level metadata tweaks; it was about understanding user intent in app stores and orchestrating campaigns that appear precisely when high-intent users are searching. The result was rapid, verifiable momentum: triple-digit install growth, CPI reductions near 97%, and significant improvements in conversion rates—all achieved within months.
Lauded by clients as a “secret weapon,” Applift’s approach blends rigorous research with scalable execution. A leading digital platforms team lead at a major company captured the sentiment well: “Working with Applift feels like having full control over the app stores. We set the target – they make it happen.”
How Applift Works: Beyond Metadata Tweaks
At its core, Applift focuses on user behavior in app store search. The company’s method begins with a granular analysis of how high-intent users search for apps, then translates those insights into visibility improvements that persist beyond a single campaign. This is not just about keyword stuffing or A/B testing ad creative; it’s about aligning the product narrative with the exact moments when potential users are most likely to convert.
Bar Nakash, the CEO, explains: “Our strategy starts by identifying exactly how users behave when searching the app stores, then maximizing the client’s visibility in those moments.” Such precision helps reduce wasted spend and cultivates an audience primed for retention and long-term engagement.
Why Organic Discovery Matters in 2025
Industry data from 2025 indicate a shift toward organic discovery, with roughly two-thirds of users trusting apps found via search over ads. Applift isn’t anti-advertising; rather, it emphasizes attracting the right users—the ones who find real value in the app, complete more journeys, and stay engaged. Etay Huminer, Applift’s Chief Product Officer, notes that this focus on quality leads to higher lifetime value and more sustainable growth, beyond short-term CPI reductions.
“Our focus is not only on reducing user acquisition costs but also on attracting the ideal users for the app, the ones most interested in what the app offers,” Huminer adds. This strategic alignment helps apps improve daily active users (DAU), first-time deposits (FTD) in some verticals, ARPU, and ultimately lifetime value (LTV). It’s growth marketing with a disciplined, measurable approach.
A Friendly Invitation to New Apps
Until now, Applift expanded largely through word of mouth. The company is now inviting new apps to explore their potential. “If you have a high-quality mobile app that could benefit from increased exposure to relevant potential users, let’s talk,” says Nakash. He highlights years of experience across diverse apps and believes Applift can be the missing piece for brands aiming to scale responsibly and predictably.
What Sets Applift Apart
What makes Applift stand out is a commitment to data-driven growth that translates into real, measurable results. By focusing on the quality of user acquisition and the long-term health of the app, Applift offers a pathway to sustained success in a market where the best opportunities are often found at the intersection of discovery and intent.
About Applift
Applift helps top app studios across industries expand their user base and unlock true potential. It is a leading app marketing agency offering guaranteed, measurable results, with emphasis on improving DAU, FTD, ARPU, and LTV while reducing CPI.
Press contact: Roi Klein, roik@applift.co. Learn more at www.applift.co. A related photo is available from Globe Newswire.
