Overview: A Hidden Engine Behind Top Apps
In the bustling world of mobile apps, a quiet pioneer is changing how success is achieved behind the scenes. Applift, a tech-driven app marketing agency, has evolved from a data and research-focused startup into a trusted partner for some of the industry’s most visible apps. By marrying proprietary systems with rigorous campaign management, Applift delivers measurable performance across key metrics such as DAU, ARPU, LTV, and CPI.
The Applift Approach: Data-Driven Discovery and Visibility
Applift’s formula begins where many campaigns end: understanding how high-intent users search for apps. CEO Bar Nakash explains that the team focuses on user behavior in discovery moments, rather than simply tweaking metadata or running ads in isolation. The result is improved visibility — and more importantly, the right users finding the app at the moment they are most ready to engage.
Founded on Bar, Etay, and Johnathan’s deep tech roots, Applift blends proprietary marketing technology with advanced research methods. This allows the agency to tailor campaigns to the real patterns of user intent, rather than relying solely on broad segmentation or generic ad testing. The outcome is not only more installs but higher-quality users who stay engaged longer.
Impact: Record-Breaking Performance for Clients
Early successes set the industry abuzz. Within months of taking on app marketing for partners, Applift achieved astonishing gains: a 3,087% increase in installs, a 97% reduction in cost per install (CPI), and a 172% rise in conversion rates. These aren’t isolated wins; they signal a scalable model that can be applied across various app categories and markets.
Why This Matters in 2025: Organic Discovery and Trust
Market data from 2025 indicates a shift toward organic discovery in the app stores. Nearly two-thirds of users trust apps found through search more than those promoted via paid placements. Applift positions itself at this crossroads by aligning acquisition with relevance — bringing in users who are genuinely interested in an app’s value proposition. CPO Etay Huminer emphasizes that the goal is to lower acquisition costs while attracting the most suitable users who deliver higher completion rates and stronger long-term engagement.
Leadership Perspective: What Sets Applift Apart
According to Bar Nakash, the company’s strategy starts with understanding search behavior, then ensures the client’s app shines in those moments. The result is a probability of discovery that goes beyond traditional experimentation with metadata and ad testing. Hanan Mishurin, a digital platforms lead at eToro, notes the impact succinctly: working with Applift feels like having full control over the app stores.
Expansion and Opportunity: A Call to New Apps
Having grown largely through word of mouth, Applift is opening its doors to new apps seeking to unlock their market share potential. Nakash invites high-quality mobile apps to discuss how Applift can turn visibility into tangible results, built on a track record of measurable improvements across critical performance metrics.
About Applift
Applift helps top app studios across industries expand their user base and unlock true potential. The agency is positioned as a results-driven partner, focusing on improving DAU, FTD, ARPU, and LTV while reducing CPI, delivering measurable success for its clients.
Getting Started
For developers and publishers ready to accelerate growth through a data-driven app marketing partnership, Applift offers a path to stronger discovery, higher quality users, and sustainable long-term engagement.
