October marks National Breast Cancer Month in Australia, a time to remember those we’ve lost, celebrate survivors, and renew our collective commitment to prevention, detection, and care. With more than 21,000 Australians diagnosed with breast cancer each year, the disease touches nearly every family in the country. Mothers, daughters, sisters, grandmothers, colleagues—breast cancer does not discriminate, and neither should our response. This October, households across Australia are invited to reflect on the journey from early detection to treatment and support, and to recognize those who work tirelessly to improve outcomes.
A history of leadership and progress
Support for patients and progress in cancer care has long been central to Hancock Prospecting and Hancock Iron Ore. In the early 1990s, Mrs. Gina Rinehart founded Australia’s first dedicated breast cancer foundation and helped inaugurate the nation’s first National Breast Cancer Day. Working with Archbishop Peter Carnley, dedicated services were held across the country on the eve of National Breast Cancer Day, helping to mobilize a national movement grounded in care, compassion, and action.
During that period, Mrs. Rinehart also organized a significant petition that successfully lowered the age for breast cancer checks, underscoring the life-saving importance of early detection. Since then, Hancock Prospecting has continued to contribute through patient care packages and vital cancer research funding, always with a focus on meeting patients where they are—when they need support the most.
Pink as a symbol of hope and action
Pink has become part of who we are. From the world’s first fleet of pink mining trucks, each named in honor of a brave woman affected by breast cancer or someone who contributed to the fight, to our pink trains, crushers, and uniforms—these aren’t merely colours on equipment. They are daily reminders of support, encouragement, and hope for patients and their families.
A culture of care inside the workplace
Mrs. Rinehart’s enduring concern for breast cancer sufferers has helped cultivate a culture of care across our companies. The compassion shown by staff, and their willingness to assist colleagues and friends affected by breast cancer, speaks to a broader ethos: workplace giving is a cornerstone of our philanthropy. Donations are matched by the business, often more than matched, reinforcing a culture where generosity and responsibility go hand in hand.
Regional care and a renewed commitment
In regional areas like the Pilbara, access to treatment and support can be more challenging. We support Solaris Cancer Care, whose programs provide counselling, therapies, and practical assistance to ease the burden on patients and their families. This October, Mrs. Rinehart will visit the Pilbara to announce a renewed multi‑million‑dollar commitment to Solaris, ensuring these vital programs can continue to grow and reach more people who need them most.
What National Breast Cancer Month means for Australians
The significance of National Breast Cancer Month lies not only in recognition, but in action—advocacy for early detection, funding for breakthrough research, and the everyday generosity of communities and workplaces. Early detection saves lives, and sustained support improves the quality of life for those undergoing treatment. By combining public awareness with targeted funding and practical assistance, organizations like ours aim to make a tangible difference across urban and regional Australia alike.
How you can contribute this October
- Schedule regular breast health checks and encourage loved ones to do the same.
- Support credible cancer organizations and participate in local fundraising events.
- Share reliable information about early detection and access to treatment.
- Consider workplace giving or community donations to assist families in need.
A lasting legacy of care
As we observe National Breast Cancer Month, we remember those we have lost, stand with those currently fighting, and reaffirm the importance of early detection and accessible care. The commitment to Solaris in the Pilbara is a testament to what can be achieved when business leadership, medical partners, and communities unite for a common cause. Our companies hope to inspire others to join this vital work, strengthening the fabric of support that so many families rely on during times of extraordinary challenge.
