Amazon is expanding its ecosystem with a bold, AI-powered device lineup designed to deliver ambient intelligence: technology that learns, adapts, and fades into the background to enhance everyday life. From entertainment and reading to home security and voice-assisted experiences, the new products are built to work together, creating more personalized and seamless interactions for customers.
Streaming gets faster and smarter
Leading the entertainment innovations is the Fire TV Stick 4K Select, a compact streaming device that prioritizes performance without compromise. It supports the popular streaming services and is set to enable experiences like Xbox Gaming, all powered by a purpose-built operating system designed to be responsive and efficient.
Amazon’s TV lineup also expands with the 2-Series delivering crisp HD and the 4-Series offering 4K resolution. Both models are 30% faster than previous generations thanks to new processors, and for the first time, they feature Ambient Experience to tailor viewing to the room and user activity.
The flagship Omni QLED Series raises the bar with faster performance and brighter visuals. OmniSense technology helps the TV respond to presence—turning on when you enter the room, displaying photos or artwork, and powering down when you leave—creating a more natural, less obtrusive viewing experience.
Finding something to watch is getting easier too. Features like the Continue Watching row act as a personal bookmark across ongoing series, while the Live Guide consolidates channels in one place with personalized recommendations. The result is a more intuitive path to the content customers love.
Reading and writing reimagined
The Kindle Scribe receives its most significant update yet, with three new models that are thinner, lighter, and faster—each designed to feel closer to pen-to-paper writing. The lineup introduces a new front light system, a faster quad-core processor delivering 40% quicker page turns, and a rebuilt display stack for a more natural writing experience.
Marking a milestone, the color Kindle Scribe with Colorsoft display brings easy-on-the-eyes color to the writing and reading experience. Rather than glossy panels that wash out details, Colorsoft uses color filters and nitride LEDs to preserve detail, while a new rendering engine ensures writing remains fast and fluid.
All Kindle Scribe models come with redesigned software and tools, including a refreshed home screen and productivity enhancements. Cloud collaboration is expanded with Google Drive and OneDrive support, and AI-powered search and insights help users locate information quickly. The ability to write and highlight in multiple colors adds to a more versatile, paper-like experience.
Home security gets crystal clear
Ring leads a new era of home security with a 4K camera lineup featuring Retinal Vision—Ring’s next-generation imaging technology that leverages AI-powered tuning to deliver footage closer to what the eye naturally sees. The range includes the Wired Video Doorbell Pro with up to 10x Enhanced Zoom, and outdoor cameras like Spotlight Cam Pro and Floodlight Cam Pro delivering 4K clarity and robust illumination. Ring Retinal 2K makes its way to Indoor Cam Plus and Wired Doorbell Plus in new configurations.
Bluing into the broader security portfolio, Blink introduces a 2K camera and a dual-camera solution for panoramic coverage. The Blink Arc, combining two Blink Mini 2K+ cameras, eliminates blind spots by presenting a seamless 180-degree view in a single feed for Plus Plan subscribers—simplifying monitoring and improving situational awareness.
Audio excellence meets smart design
Amazon’s Echo lineup evolves with four new devices that pack premium audio and refined design, featuring custom silicon chips and a dedicated AI Accelerator. A shared trait across new devices is Omnisense sensor fusion, the custom platform that powers ambient AI by integrating data from multiple sensors for smarter, context-aware responses.
Echo Show devices now sport edge-to-edge glass displays with ultra-thin bezels, delivering bigger screens, richer color, and sharper visuals. The public-facing media control center consolidates management of entertainment across services, enhancing user convenience while keeping the experience cohesive across the Echo family.
Among the standouts, the Echo Dot Max delivers nearly three times the bass of prior Dot models, and the Echo Studio provides premium sound in a 40% smaller chassis with support for spatial audio and Dolby Atmos—designed to bring immersive sound into any room without clutter.
These new Echo devices are engineered for the future of AI with advanced hardware that powers next-generation experiences, all designed to work together with the rest of Amazon’s lineup for a more connected home.
Connected experiences for modern life
Ultimately, the new lineup shows how Amazon envisions ambient intelligence in daily life: devices that cooperate to simplify routines, anticipate needs, and adapt to contexts. From a universal watchlist across Fire TV to cloud-synced notes in Kindle and Echo device voice control, these products are designed to complement one another. The result is a more personalized tech environment that fades into the background while enriching everyday experiences.
