Promi Big Brother 2025: The cast unveiled
The new season of Promi Big Brother is stepping onto an unusually gritty stage. Sat.1 and Joyn have confirmed a fresh lineup of stars, headlined by fashion icon Harald Glööckler, who joins 13 other VIPs as they enter the Container-turned-ambience on launch night. The season will transport contestants into a Baustelle, a construction-site setting complete with rubble, field beds, and a distinctly less-than-glamorous toilette. If glamour is the goal, the design department is certainly aiming for drama on a different scale this time around.
Glööckler’s entry was announced after weeks of speculation. The designer has long been a staple of German pop culture, and his arrival on a site filled with dust and makeshift comforts promises a clash of couture and chaos. During the kick-off event, he described the challenge of adapting to the new environment: “This is a challenge. We may only bring one suitcase, so I had to decide what to pack to stay glamorous every day. Packing was the biggest challenge.”
Joining Glööckler on the guest list is Désirée Nick, a familiar face to Promi Big Brother fans who first appeared in 2015 and reached sixth place. Nick wasn’t shy about addressing the changing reality landscape of social media in today’s TV world. She commented that the rise of “Insta-acrobats” and the chase for followers have reshaped expectations around the show, but she stressed that the core aim is still entertainment: “Reality has changed a lot; people chase followers and collaborations. That’s not the point of Promi Big Brother. We want to entertain.”
What the Baustelle setting means for the game
The shift to a construction-site backdrop isn’t just cosmetic. The set design aims to heighten tension by stripping away typical comforts and forcing contestants to rely on wit, resourcefulness, and teamwork under less-than-ideal conditions. Packed beauty routines, plush bedrooms, or pristine bathrooms are swapped for a “Mief-Klo” atmosphere and field-bed living quarters. The premise promises daily life with a constant undercurrent of competition—who can adapt to the environment while keeping up appearances for the cameras?
According to insiders, a further contestant could join the group before Monday’s live show on Sat.1. That potential addition would add another layer of unpredictability as the house dynamics begin to form on Day 1. With Glööckler’s flair and Nick’s sharp tongue in the mix, viewers can expect a blend of high fashion, biting wit, and real human moments in a setting where even the simplest task becomes a talking point.
Why this cast matters to fans
Past seasons of Promi Big Brother have thrived on the contrast between stars’ public personas and their real-time reactions under pressure. The 2025 lineup broadens that mix, pairing a flamboyant fashion icon with a seasoned reality veteran who isn’t afraid to stir the pot. The Baustelle twist amplifies the potential for spontaneous, unscripted drama—perfect for viewers who crave bold personalities facing equally bold living conditions.
What to expect from Promi Big Brother 2025
As the season unfolds, fans should anticipate fashion-forward moments colliding with gritty, reality-grounded challenges. The show’s collaboration between Sat.1 and Joyn continues to position Promi Big Brother as a staple of German reality television, offering new ways to engage, vote, and speculate about which celebrities will outplay the rest. The combination of a dramatic set, a curated cast, and the digital-first ecosystem around the show suggests a season that will be talked about long after the final curtain.
Stay tuned for more updates as the full cast list solidifies and the first episodes air. The countdown to a season built on contrasts—glamour in grit—has officially begun.
