Introduction
The Google Pixel 10 Pro arrives as a surprising addition to the flagship lineup, offering a package that competes squarely with the best from rivals. It looks great, takes outstanding photos, and runs software that feels both capable and practical. The phone leans into Google’s AI ambitions with features designed to simplify daily tasks, and in many cases they do just that. Yet beneath the glossy surface lies a familiar trade-off: battery life and some performance aspects don’t quite match the top contenders from rivals who have moved to newer chipsets in the same year.
What Google Pixel 10 Pro Brings to the Table
From the moment you pick it up, the Pixel 10 Pro communicates refinement. The design is a natural evolution of the Pixel aesthetic, with clean lines and a premium feel. The display is a standout, offering brightness and color richness that keeps content looking sharp in a variety of lighting conditions. The camera system remains one of the strongest selling points, delivering vibrant, detailed images in most scenarios and excellent night shots that rival the best in class.
AI Features and Software
At the heart of the Pixel 10 Pro’s software story is a suite of AI features designed to disappear into everyday use. Magic Cue, the headline AI feature set, aims to anticipate needs and surface information from your apps without becoming a distraction. In practice, it often presents itself as a small, context-aware prompt that you can tap if you want to act on a suggestion—otherwise you can simply ignore it. Data processing happens on-device, which helps preserve privacy and reduce battery drain compared with cloud-heavy alternatives.
Another notable addition is Pixel Snap, a magnet-based ecosystem feature that enhances compatibility with accessories and simplifies everyday workflows. While these tools are interesting on paper, the real value lies in how unobtrusive they are in daily use: they blend into the background, providing utility without turning the phone into a collection of pop-ups.
There are more AI-driven tools at play, including an advanced call transcription and effective call screening, plus an on-device image-editing workflow that uses natural language to describe edits you want. The intent is clear: make AI useful, not omnipresent. In our testing, the AI features generally delivered on that promise, even if some specific promises — like certain reservation search tasks — didn’t always hit the mark. Still, Magic Cue represents a meaningful step toward a practical, unobtrusive AI assistant on a phone.
Display and Cameras
The Pixel 10 Pro’s screen is a highlight. In side-by-side tests, it rivals the best displays on the market for brightness and clarity, performing well in direct sunlight and delivering punchy colors for videos and photos. The camera system remains a high point, with strong performance across scenarios. In low light, the sensor shines through with detail and color that stand out from the crowd, while the telephoto lens provides solid reach for distant subjects. If you shoot a lot of night photos or portraits, the Pixel 10 Pro remains a compelling option.
Performance and Battery Life
Performance sits at the heart of the Pixel 10 Pro’s trade-off. The Tensor G5 remains capable but shows occasional hesitation in more demanding scenarios, particularly when using advanced camera features or high-resolution modes. In everyday navigation, app switching, and media consumption, the experience is smooth; during intensive tasks, there can be noticeable stutters. The 16 GB of RAM on the Pro model helps, but it isn’t a universal fix for every workload.
Batterylife is the area most reviewers wish were better. In our testing, the Pixel 10 Pro lasted a full day under typical use, but only modestly longer than last year’s model in heavier workloads, such as extensive video capture. Magnetic charging helps in practice by enabling quick top-ups with compatible accessories, yet the speed and overall endurance lag behind some rivals who have adopted newer chipsets with improved efficiency.
Storage, Price and Value
The Pixel 10 Pro starts at 13,890 kr for the 128 GB/16 GB RAM configuration and scales up for larger storage options. A 1 TB variant exists in the obsidian color for those who demand massive local libraries of photos and video. For most users, a 256 GB starting point is a sensible baseline given today’s cloud-first habits, and the 16 GB RAM helps sustain multi-tasking as AI features evolve. When matched against the price of other flagships, the Pixel 10 Pro remains competitive, particularly for those who value an accessible AI experience and top-tier imaging.
Should You Buy It?
If you want a refined Android experience with a standout camera and some of the most useful AI features available today, the Pixel 10 Pro is hard to overlook. It’s not the fastest device in its class, and battery life isn’t class-leading, but the overall package is highly compelling for Google enthusiasts and Android purists alike. If you crave a larger screen and longer battery life and you’re willing to pay a premium, the Pixel 10 Pro XL might be worth considering. For most users, the Pixel 10 Pro offers a balanced blend of power, camera prowess, and software intelligence that makes it a strong alternative to the best iPhones and rivals on the market.
