GMA Integrated News Clinches National Wins at AAA 2025
GMA Integrated News has secured two national trophies at the Asian Academy Creative Awards 2025, underscoring its strength in digital storytelling and innovation. The organization won Best Short Form (Non-Scripted) for DigiDokyu: The Rice God of the Cordillera and Best Short Form (Scripted) for Eleksyonaryo: The Dapat Totoo Digital Exclusives. These back-to-back wins at the national level showcase the team’s ability to craft compelling, shareable content that resonates across platforms and borders.
The Winners and What They Represent
Senior leadership highlighted the awards as a milestone for GMA Integrated News’ Digital Strategy and Innovation Lab, as well as its Social Media teams. Oliver Victor B. Amoroso, Senior Vice President for GMA Integrated News and Head of Regional TV and Synergy, said, “We have always believed in the talent and creativity of GMA Integrated News’ Digital Strategy and Innovation Lab and Social Media teams, and these 2 National Awards at this year’s Asian Academy Creative Awards affirm it. We take immense pride in our ‘DigiDokyu’ and ‘Eleksyonaryo’ — which highlight our strength in storytelling and digital innovation. These projects exemplify how our teams continue to deliver relevant, world-class content that empowers and engages Filipinos across platforms.”
Eleksyonaryo’s achievement was celebrated by Aileen Rae Perez, AVP and Deputy Head, Integrated News Social Media, who noted the power of meme journalism in cutting through news fatigue and still driving public interest. Pérez stated, “Eleksyonaryo’s recognition is for our reporters, social media team, and news production colleagues who proved that meme journalism can cut through news fatigue and still make people care.”
On the DigiDokyu win, Bernice Marie S. Sibucao, Senior Manager and Deputy Head of the Digital Strategy and Innovation Lab, framed the accomplishment as a celebration of Filipino heritage and storytelling. She said the project “honors Filipino heritage and shows how local stories can resonate beyond our borders.”
DigiDokyu vs. Eleksyonaryo: What They Do Best
DigiDokyu: The Rice God of the Cordillera blends cultural heritage with contemporary storytelling, paying homage to regional traditions while leveraging digital platforms to reach broader audiences. Eleksyonaryo: The Dapat Totoo Digital Exclusives demonstrates how meme-driven journalism can deliver timely, bite-sized, trustworthy information in an era of fast-moving feeds. Together, the projects illustrate GMA Integrated News’ dual focus: preserving regional narratives and innovating narrative formats for the digital age.
Why This Matters for Filipino Audiences and the Industry
The Asian Academy Creative Awards are among the region’s most prestigious bodies honoring excellence in Asia-Pacific creative industries. National winners move forward to the Grand Awards and Gala Finals in December, raising the profile of Philippine storytelling on an international stage. These wins reflect a broader shift toward digital-first journalism that educates, informs, and engages citizens wherever they consume news—social feeds, mobile apps, or traditional broadcasts.
What’s Next for GMA Integrated News
With two national wins under their belt, GMA Integrated News is poised to continue expanding its digital ecosystem. The awards validate the lab’s approach to experimentation—testing new formats, data-driven storytelling, and audience-centric production. As the Grand Awards draw near, the network’s teams are likely to showcase more projects that blend culture, relevance, and accessibility for Filipino viewers at home and abroad.
Looking Ahead to the Grand Finals
The Asian Academy Creative Awards National winners will advance to the Grand Awards and Gala Finals in December, where they will compete with peers from across Asia-Pacific. The results will not only honor individual projects but also highlight the Philippines’ growing influence in regional media innovation. For viewers, this momentum signals more high-quality, locally rooted stories making waves on global platforms.
