Categories: Confectionery/Consumer News

Strange Find in Jungle Roar Bag Sparks Sweden’s Candy Craze

Strange Find in Jungle Roar Bag Sparks Sweden’s Candy Craze

Strange Find in Jungle Roar Bag

In Sweden, a familiar sweet treat has become the subject of online curiosity and playful debate. A consumer revelation about Jungle Roar, the beloved salty liquorice from Malaco, has turned a weekend grocery run into candy folklore. A self-described lakrits-enthusiast, Therese Zätterquist (38), posted a surprising discovery on her social channels: the little animal silhouettes inside the chewy candies are not just apes as many fans assumed, but a mix of other animals too. The confession felt like “knäckte en hemlighet” — a secret finally cracked — and it sent shock waves through a candy-obsessed community across the country.

According to Therese, she had long assumed the pieces showed only apes. But a closer look revealed other figures: a towering elephant, a fierce-looking lion, and what could be a squirrel. The revelation sparked a flood of comments where fans admitted to re-evaluating every bag they’d eaten for decades. Some joked that their emoji keyboards suddenly included exploding heads, a nod to how surprising the discovery felt to longtime Jungle Roar fans.

What the Animals Look Like Inside

The discussion centers on the face cards and creatures that appear on the salt-inside candy shells. Therese’s post prompted questions about the animals’ identities and why they were chosen in the first place. For some, the lion and elephant feel a little out of place in a jungle-themed candy, while a squirrel raises eyebrows as the most unlikely resident of a rainforest setting.

The claimed animals

Meanwhile, many readers wondered if there might be other interpretations — a clever nod to evolution in candy design or perhaps a playful nod to forest fauna. The idea of a flying squirrel or a tropical parrot as possible additions has even been floated in comment threads, illustrating how a simple packaging detail can ignite imagination among fans who have chewed on Jungle Roar for years.

History and Why These Creatures Were Chosen

The candy in question is a long-standing emblem in Swedish confections. Malaco, now part of Cloetta, confirms that the salty sweets do not feature only apes; the on-pack illustrations include elephants, lions, and at least one small mammal thought to be a squirrel. Sofi Viebke, Cloetta’s spokesperson, notes that Jungle Roar first entered the market in 1982 and has since become a staple for licorice lovers. “This is something that can be traced back to when Jungle Roar was introduced,” she explains.

However, the company adds that there is no public documentation explaining why those specific figures were chosen. The product’s popularity appears to have allowed Malaco to maintain its established lineup rather than rework the imagery. The absence of formal rationale leaves room for playful speculation and consumer interpretation, which has in turn fed the ongoing conversation about the candy’s “ jungle” identity.

Public Reaction and Questions

Reaction across social media has ranged from amused disbelief to earnest curiosity. Fans have long debated whether the candy characters are scientifically accurate or merely whimsical. The chatter has been especially lively in Sweden, where Jungle Roar has a storied place in the nation’s candy folklore. Some customers say they will keep a sharper eye on the bags they buy, eager to confirm the new animal lineup for themselves. Others are content to enjoy the candy and let the mystery linger as part of its charm. In a world where packaging can influence taste perception, the notion of hidden creatures adds a playful twist to a classic treat.

Bottom Line for Snack Lovers

For lakrits fans who have chewed through countless Jungle Roar bags since the 1980s, the latest chatter offers a reminder that even familiar favorites can still surprise. Whether you’re convinced by Therese’s findings or prefer to keep your theories in the realm of memes, the core joy remains: a chewy, salty licorice experience associated with a Swedish confectionery icon. If nothing else, your next bag might become a little more entertaining as you search for the imaginary animal crew inside the colorful wrappers.