A new model for travel marketing
In a world of paid posts and polished travel reels, BYRDLI, the Australian-owned global platform redefining travel distribution and social commerce, is launching a campaign that breaks the mold. The collaboration with San Francisco Travel marks a deliberate shift toward authentic, co-created partner content that blends storytelling with measurable performance across channels.
The collaboration at a glance
What BYRDLI brings
BYRDLI leverages its global distribution network to connect travel brands with creators and publishers, turning content into performance-driven experiences. The platform unites content creation with data-informed distribution, enabling brands to reach travelers where they are—across social, search, and partner channels—without relying on guesswork or one-off sponsored posts.
What San Francisco Travel brings
San Francisco Travel contributes destination expertise, authentic city storytelling, and access to a diverse pool of creators who can translate local experiences into globally resonant content. The partnership emphasizes real-life exploration—from vibrant neighborhoods to iconic experiences—crafted to feel earned rather than manufactured.
Why this matters for brands and travelers
For brands, the campaign offers a scalable route to reach new audiences with content that travels beyond a single post. For travelers, the approach promises richer, more practical inspiration gleaned from genuine experiences. For creators, it opens new revenue opportunities through collaborative, performance-based opportunities rather than traditional, isolated sponsorships.
How it works
The BYRDLI–San Francisco Travel model centers on co-created content distributed through BYRDLI’s network and optimized for performance. Content is produced with clear traveler intent—whether planning a city break, a weekend escape, or a longer journey—and tagged for discoverability across platforms. Success metrics include engagement, reach, and incremental bookings, providing transparent ROI for partners and a better user experience for travelers.
Measuring impact
Campaign dashboards track cross-platform performance from organic engagement to direct conversions. The emphasis remains on authentic storytelling that still delivers measurable outcomes, aligning brand narratives with real-world travel decisions.
Looking ahead
As a global platform, BYRDLI plans to extend this model to other cities and regions, enabling more destinations to harness partner content that travels across markets. The collaboration with San Francisco Travel could serve as a blueprint for future co-marketing that prioritizes authenticity, data-driven distribution, and mutual growth.
About the players
BYRDLI operates as an Australian-owned global platform focused on travel distribution and social commerce, helping brands and creators collaborate at scale. San Francisco Travel is the destination marketing organization for the city, promoting it as a premier travel experience. Together, they aim to redefine how travel content is produced, distributed, and measured.
