Announcement at Augmented Enterprise Summit
In Dallas at the Augmented Enterprise Summit the Japanese company HMS unveiled its latest industrial AR glasses the Singray G2. The device is marketed exclusively to business customers and is positioned to enhance workflows in manufacturing construction logistics and 3D design. HMS frames the Singray G2 as a strong contender in the enterprise AR space and explicitly references competition with Microsofts HoloLens 2.
What is known about the Singray G2
Details presented during the event were intentionally focused on use cases and enterprise fit rather than consumer level features. HMS emphasized durability and comfort for long work shifts and highlighted the device as a tool to augment hands on tasks rather than replace them. While specifics such as display resolution field of view and weight were not fully disclosed at the reveal HMS signaled a design that prioritizes rugged environments stable connectivity and seamless integration with enterprise software ecosystems. The Singray G2 is described as a forward looking solution built to streamline complex operations in a range of industries rather than a consumer gadget.
Industries and use cases targeted
The product is pitched for crucial sectors including manufacturing where remote guidance and digital work instructions can cut task times; construction where on site design reviews and real time data can improve collaboration; logistics where hands free information access boosts efficiency; and 3D design where remote collaboration accelerates iterations. The enterprise orientation suggests cloud based management tools secure data handling and compatibility with existing ERP and PLM systems will be central to adoption. By focusing on enterprise workflows the Singray G2 aims to reduce ramp up time for workers and improve accuracy in error prone tasks.
Competition with HoloLens 2
Positioning itself as an alternative to HoloLens 2 the Singray G2 enters a crowded but highly lucrative market for enterprise AR. Analysts note that HMS faces the challenge of matching or exceeding the ecosystem advantages offered by Microsoft including established developer tools ready made enterprise apps and a broad partner network. The Singray G2 will need to offer compelling value in areas such as reliability comfort and total cost of ownership to win over organisations currently invested in or evaluating the HoloLens 2. Early signals from HMS suggest a focus on seamless enterprise integration and user friendly workflows as core differentiators.
Potential business impact
For operations the Singray G2 could translate into faster decision making fewer errors and lighter training requirements. Hands free access to schematics remote expert assistance and real time updates can streamline maintenance inspections and on site tasks. In design oriented roles the ability to share the digital twin of a project and annotate in place may shorten iteration cycles. If HMS delivers robust software integration and a clear roadmap for updates and security the Singray G2 could become a practical alternative to HoloLens 2 in several key segments.
What to watch next
Industry watchers will be looking for technical specifications release timelines and pricing as HMS continues its marketing push. Partnerships with system integrators and industrial software vendors will be crucial to building a scalable ecosystem. Enterprise buyers should evaluate not only the hardware capability but also the supporting software tools and the level of vendor support offered for deployment and ongoing management.
