Purrmi secures €600k to accelerate European expansion
Lisbon-based pet nutrition startup Purrmi has announced a €600,000 funding round to scale its 100% natural cat food across additional European markets. The raise positions the company to extend its footprint beyond its native Portugal and Spain into Italy, France and the broader Northern Europe region, where demand for premium, natural pet nutrition is rising.
What the funding means for Purrmi
With the new capital, Purrmi plans to increase production capacity, streamline its supply chain, and broaden its distribution network. The company has emphasized that the funds will be used to ensure stable product availability as it enters more regulatory environments and retail partnerships across Europe. While the identities of investors have not been disclosed, the round underscores growing appetite among European backers for purpose-driven brands in the pet-nutrition space.
Target markets and growth potential
Italy and France are two of Europe’s largest markets for pet care, with a strong consumer shift toward natural and transparent ingredients. In these countries, pet owners increasingly seek trusted brands that combine high-quality nutrition with sustainability. The Northern Europe region—encompassing countries like the Benelux states and the Nordic nations—also demonstrates robust demand for premium cat food and eco-friendly packaging. Purrmi’s strategy leverages this trend by offering its 100% natural line as a simple, transparent option for health-conscious households.
From Iberia to the European mainland
Having established its operations in Portugal and Spain, Purrmi aims to replicate its customer-centric approach in new markets. The company plans to deploy a mix of direct-to-consumer and partner-based distribution, including select retailers and regional distributors, to reach households that value natural ingredients and ethical sourcing. Online channels will play a central role, complemented by pop-up tastings and retailer-focused promotions to educate pet owners about the benefits of a 100% natural diet for felines.
Product philosophy and sustainability
Purrmi’s products are built around a fixed commitment to natural ingredients, with no artificial flavors, preservatives, or fillers. The brand emphasizes traceability and responsible sourcing, aiming to minimize environmental impact through recyclable packaging and efficient logistics. This focus on clean labeling and sustainability resonates with European consumers who increasingly scrutinize the provenance of pet foods and the environmental footprint of their purchases.
Regulatory landscape and strategic partnerships
Expanding into Italy, France and Northern Europe requires navigating a mosaic of EU and national pet-food regulations. Purrmi will likely work with local advisers and distributors to ensure product registrations, labeling compliance, and quality control meet diverse requirements. Strategic partnerships with retailers and veterinary clinics could accelerate adoption, particularly in segments where pet owners seek trusted brands with a clear natural-nutrition story.
What this means for customers and the market
For pet owners, the expansion signals more accessible access to a 100% natural cat-food option backed by a growing European footprint. The move also adds competitive pressure on other premium brands to articulate clear ingredient narratives and sustainable practices. If Purrmi maintains its emphasis on quality, transparency and reliable supply, the European market could see stronger demand for natural cat foods and repeat purchases that support long-term growth for the brand.
