European expansion backed by €600k funding
Lisbon‑based pet food startup Purrmi has raised €600,000 to accelerate its European expansion, with immediate focus on Italy, France and the Nordic region. The funds complement the company’s ongoing operations in Portugal and Spain, and mark a step change in its ambition to offer 100% natural cat food across multiple European markets. The round signals growing investor confidence in premium, natural pet nutrition and the appeal of a brand that positions itself at the intersection of taste, health and sustainability for cats.
What the expansion plan looks like
Under the new funding, Purrmi plans to scale production, strengthen distribution networks and broaden its product family to meet the diverse preferences of European cat owners. The company will invest in increasing manufacturing capacity to support rising demand while maintaining strict quality controls and transparent ingredient sourcing. In addition, Purrmi aims to expand its direct‑to‑consumer channels and build partnerships with retailers across the target markets, ensuring reliable access to its natural offerings for households, clinics and pet shops alike.
Investment highlights
The capital will be allocated to several core activities:
- Increase production capacity to ensure consistent supply across new and existing markets.
- Strengthen logistics and distribution to support timely deliveries and fresh product quality.
- Expand the local team, including sales, marketing and product development, to tailor the offerings to regional preferences.
- Invest in product development and regulatory compliance to meet EU standards and consumer expectations.
Why natural cat food is resonating in Europe
European pet owners are increasingly seeking high‑quality, natural diets for their cats. Demand for transparent ingredients, clean labeling and sustainable packaging has grown beyond the traditional premium segment, creating an opportunity for brands like Purrmi that foreground natural, minimally processed foods. By building a European footprint—from the Iberian Peninsula through Italy and France to Northern Europe—Purrmi aims to align with changing consumer values while offering cats a palatable and nutritionally balanced menu.
Market context and competitive landscape
While the European pet‑food market is fragmented, growth is solid in the premium natural niche. Consumers are more likely to switch brands for ingredients they recognize and trust, particularly when products are backed by clear sourcing stories and safety standards. For Purrmi, the strategy hinges on maintaining product quality while expanding access across multiple channels, including online storefronts and offline retailers, and collaborating with local distributors who understand regulatory and logistical nuances in each country.
What this means for cat owners
Owners in Italy, France and Northern Europe can anticipate a broader range of Purrmi products that adhere to the company’s 100% natural philosophy. The expansion should bring greater availability and convenience, with a continued emphasis on ingredient transparency, animal welfare and environmental responsibility. For existing customers, the round reinforces the brand’s commitment to consistent quality as it scales, while potentially introducing new flavors and formulations designed for different life stages and dietary needs.
About the expansion timeline
Moving forward, Purrmi expects to roll out its European presence in phased stages, prioritizing markets with strong demand signals and compatible regulatory frameworks. The company will announce milestones as production capacity comes online, distribution partnerships are formalized and new product lines are introduced.
