What is Shopping Day?
Shopping Day is Peru’s largest retail celebration, a two‑day festival that blends promotions, entertainment, and family-friendly activities across the country. Organized by the Association of Shopping Centers and Entertainment (ACCEP), the campaign brings together more than 104 brands—both Peruvian and international—across all 88 shopping centers. Expect discounts of up to 70% in broad categories such as fashion, technology, home, beauty, dining, sports, and entertainment. The goal is to turn ordinary shopping into a weekend of experiences, gastronomy, and free activities for everyone in the family.
ACCEP’s General Manager, José Antonio Contreras, notes that the event is designed not only for anchor stores but also to energize smaller businesses inside each mall. The campaign aims to boost the local economy, strengthen the retail value chain, and attract a wide public that might not typically visit every center.
Sales projections are positive. The organizers expect a 7% increase in sales and total monthly retail revenue around 2,950 million soles, with the Shopping Day promotion acting as a major driver for this growth.
How the event unfolds this year
Across the country, malls have extended hours to better accommodate visitors, typically from 10:00 a.m. to 10:00 p.m. The focus remains on free and accessible entertainment for all ages, including live performances, interactive activities, tastings, and dynamic showcases. The celebration spans Lima, Piura, Cajamarca, Chiclayo, Trujillo, Chimbote, Iquitos, Pucallpa, Ica, Arequipa, Huancayo, Huánuco, Juliaca, Puno, and Cusco, reflecting a nationwide effort to turn shopping into a festival.
Local centers have tailored experiences to highlight their own strengths and partner brands, ensuring a diverse program that blends commerce with culture and fun.
Highlights by mall
Mall del Sur
Celebrating its anniversary alongside Shopping Day, Mall del Sur offers raffles (a car, a two‑person travel package, and a S/3,000 voucher) plus discounts, face painting, and a capibara batucada on the Plaza Tradiciones stage. Live shows are scheduled for Saturday and Sunday, including a school bands finale and performances by Candy and Colorín.
Mall Aventura
Aventura features a “Venta pasillo” with special promotions, cocktail tastings, a live DJ, and a Bingo Aventura with prizes up to 500 soles. A guided “paranormal experience” at the Santa Anita Warren Museum offers a free thrill for fans of classic horror themes, drawing inspiration from iconic films.
Plaza Norte
In addition to its anniversary celebrations and giveaways, Plaza Norte hosts a capibara batucada. On Saturday, attendees can join a master dance class and a show titled Bailando por mi promo, with performances by Joven Sensación. Sunday brings the school bands finale, a children’s show, and an energetic You Salsa presentation.
Mallplaza and Open Plaza
These centers feature interactive games that test strength and luck—think hammer and piggy bank challenges—offering gift cards and other instant prizes for participants and shoppers.
MegaPlaza
On Saturday, MegaPlaza hosts Kate Candela and Jhonny Banda Rock, plus a tribute act to 2 Unlimited. Shoppers spending from 50 soles may enter raffles for 500 soles in gift cards every 30 minutes, with double chances for purchases at partner venues like Tottus, Cinemark, Ripley, and Falabella.
La Rambla
A roaming parade with stilt performers, a shopping party with Maria Pía Copello, and bingo featuring Nelly Rossinelli accompany a vibrant “cabina de la suerte” prize wheel for instant rewards. The center emphasizes surprise gifts with its voucher program.
KM40
Activities include face painting, spring-themed kids’ workshops, and a family-friendly show lineup designed to engage younger visitors.
Boulevard Puntamar
Between an entrepreneur fair, capoeira demonstrations, live music by Aldo Coz, and prize draws, Puntamar offers a compact but spirited shopping festival experience.
What this means for shoppers and the economy
The Día del Shopping is a nationwide push to modernize and energize retail, combining discounts with entertainment to create a compelling reason to visit malls. For families, it means a weekend full of activities, freebies, and chances to win prizes—without the need to spend beyond what’s planned. For retailers, the event helps clear seasonal inventories, attract new customers, and encourage repeat visits in the coming weeks.
Plan your visit
Check your preferred mall’s schedule for exact activities and times, as offerings vary by location. If you’re aiming for specific shows or raffles, arrive early and align your shopping with the extended hours. Whether you’re a bargain hunter, a music lover, or a family looking for a day out, Shopping Day promises a lively, accessible, and inclusive experience across Peru’s malls.
