Overview of the GOOD LIFE Fair 2025 Appearance
At the GOOD LIFE フェア 2025, a premier sustainable lifestyle event in Tokyo, a collaboration between Croa, a mindfulness and wellbeing technology company, and Relaxest, a sleep-focused beauty acupuncture salon, showcased a wellness speaker designed to transform sleep into a fully immersive, relaxed state. The exhibit centered on a 360° soundfield paired with natural aromas to create a conducive environment for deep, restorative sleep. The event, hosted by Asahi Shimbun and held at Tokyo Big Sight from September 26–28, drew a diverse crowd eager to experience the latest in wellbeing tech and design-led health aids.
The Booth Concept and Design
The Nemcaro booth embraced a nature-inspired aesthetic dominated by greens and ivories. A carefully curated setup featured lush houseplants, wooden tables and chairs, and a soft, inviting color palette designed to evoke calm. The space was constructed to mimic a tranquil room, inviting attendees to step in and leave the bustle of the expo behind. The ambience was underscored by gentle soundscapes and the faint aroma of natural essences, producing an immediate sensory escape that aligned with the product’s sleep-focused mission.
Immersive Audio and Aroma
Inside the booth, six consumer-ready units were arranged to encircle visitors, offering an intimate, 360° listening experience. Attendees could freely sample four audio sources that are set to ship as part of the ongoing crowdfunding campaign: Soundscape, Forest, Spa, and Ocean. Each audio option was designed to guide the listener through different stages of relaxation, from gentle ambient tones to more immersive nature-inspired textures, all synchronized with subtle, natural aromas to reinforce the sense of place and calm.
Solfege Frequencies and Sleep Science
Central to the experience is the use of solfeggio frequencies, particularly 528 Hz, which is often dubbed the “miracle” or “love” frequency. The curated tracks aim to modulate autonomic nervous system activity, shifting the body toward parasympathetic dominance to encourage deeper relaxation. While the science behind these frequencies continues to evolve, many listeners report reduced stress and a heightened sense of calm, which aligns with the product’s promise of a restorative sleep environment.
Audience Reactions and Real-World Impressions
GOOD LIFE フェア 2025 attracted visitors with a keen interest in design, decor, and lifestyle enhancement, beyond typical audio or consumer electronics shows. Many attendees noted the booth’s aesthetic appeal—the design language made the devices feel like natural home objects rather than gadgets. Several visitors commented that the setup inspired ideas for home interiors, imagining the devices as elegant nightstand pieces that could subtly contribute to a better night’s sleep. The hands-on trials helped foster an authentic connection between form, function, and wellness outcomes.
Crowdfunding Momentum and Sound Library
The exhibit doubled as a live preview of the crowdfunding campaign, which is currently running on GREEN FUNDING through September 30, 2025. Visitors were invited to try the four audio options in USB-memory format, with real-time feedback guiding the ongoing development of the sound library. By enabling guests to compare Soundscape, Forest, Spa, and Ocean side-by-side, the team gathered valuable insights into preferences and potential use cases—from bedside relaxation to spa-like treatment settings in private rooms.
Relaxest Collaboration and Accessibility
The Nemcaro showcase is a joint effort with Relaxest, the Ebisu-based sleep-focused salong, highlighting a cross-disciplinary approach to wellbeing. The collaboration underscores a broader strategy to bring science-backed relaxation tools into real-world settings, from clinics and studios to the home. For those seeking ongoing access, Relaxest continues to offer experiential visits, reinforcing the bridge between clinical sleep optimization and lifestyle wellness.
Looking Ahead
As the GOODS and wellness technology space continues to evolve, the GOOD LIFE Fair 2025 appearance underscored a growing demand for design-led, multisensory sleep aids. By combining 360° audio with natural aromas and a compelling interior aesthetic, the display demonstrated how wellbeing tech can be both functional and visually appealing. The crowdfunding initiative remains a key channel for product refinement and early adopter engagement, with the chance to secure four distinct soundscapes for personal use. For those inspired by the exhibition, the live experience at Relaxest in Ebisu offers a continued opportunity to explore how sound and scent can redefine nighttime rest.
