Highlights of the Malaysia Tourism, Arts, Culture, and Food Festival 2025
The Embassy of Malaysia in Manila, through its Tourism Malaysia Office, proudly hosted the Malaysia Tourism, Arts, Culture, and Food Festival 2025 from September 12 to 13, 2025. This vibrant event took place at the Concourse, Level 2, One Ayala and served as a platform to launch the exciting Visit Malaysia 2026 campaign.
Strengthening Bilateral Ties
The festival is a pivotal part of Malaysia’s ongoing efforts to deepen bilateral ties with the Philippines. By raising public awareness of Malaysia’s cultural riches and its tourism potential, this initiative aims to foster greater appreciation between the two nations. With a goal of attracting 43 million international visitors in 2025 and further increasing this number to 47 million during Visit Malaysia Year 2026, this festival is more than just a celebration; it’s a strategic move in diplomatic relations.
Captivating Cultural Performances
Among the festival’s highlights were captivating traditional performances that beautifully showcased Malaysia’s rich cultural heritage. A standout event was the stunning Kebaya Nyonya fashion showcase, led by the award-winning heritage designer and cultural advocate Dr. Kenny Loh. This event not only celebrated Malaysian fashion but also emphasized the importance of preserving and promoting cultural heritage.
A Culinary Journey
Festival attendees were treated to a flavorful culinary experience curated by celebrity chef Dato’ Chef Ismail Ahmad. His dishes, representing a fusion of Malay flavors, showcased Malaysia’s diverse culinary landscape and provided visitors a taste of the country’s gastronomic delights. Such experiences heighten interest and anticipation for travelers wanting to explore Malaysia’s food scene.
Exclusive Travel Offers
To further entice visitors, exclusive travel deals were offered by participating airlines and travel agencies. This unique opportunity allowed attendees to plan their trips to Malaysia, making it easier for them to experience the culture and cuisine firsthand.
Tourism Statistics and Future Goals
Statistics show a promising trend in Filipino tourism to Malaysia. From January to July 2025, there were 349,012 Filipino visitors to Malaysia, representing an 8.7% increase compared to the same period in 2024. This upward trend aligns with Malaysia’s ambitious targets for the coming years.
Enhancing Connectivity
In 2026, as the Philippines takes on the ASEAN chairmanship, AirAsia is set to launch direct flights between Cebu and Kuala Lumpur. This new route is expected to significantly boost two-way tourism, particularly from the southern regions of the Philippines. Enhanced regional connectivity will facilitate travel and cultural exchange, benefiting both nations.
Conclusion
The Malaysia Tourism, Arts, Culture, and Food Festival 2025 is a remarkable initiative that not only showcases Malaysia’s vibrant culture but also aims to strengthen ties with the Philippines. As we look forward to Visit Malaysia Year 2026, events like this are crucial in promoting a deeper understanding and appreciation of Malaysian culture and tourism among Filipinos.
