NOVA Entertainment Expands Its Reach with Apple TV Apps
NOVA Entertainment has officially launched its full suite of streaming apps on Apple TV, significantly enhancing its presence in the connected TV landscape. This exciting development allows audiences to easily access a variety of NOVA’s live and partner radio stations directly from their smart TVs.
Accessible Apps for Every Listener
The newly available applications include the Nova TV Player, Smooth TV Player, FIVEAA TV Player, and Star 104.5 TV Player. Users can now download these apps via the Apple Store, making it easier than ever to enjoy NOVA’s high-quality content right from the comfort of their living rooms.
Building on Previous Success
This launch follows the rollout of these apps on Google TV and Android TV back in April, marking NOVA as the only commercial radio network in Australia to have live apps across multiple smart TV platforms. With the ever-growing popularity of smart TVs, this strategic move demonstrates NOVA’s commitment to providing accessible audio entertainment.
More Opportunities for Advertisers
For advertisers, this expansion opens up new avenues to reach highly engaged listenership. The apps not only feature NOVA’s flagship stations but also include popular streaming partners like Nova Jamz and talkSPORT. With a staggering 80% of Australians owning a smart TV, the potential for music and audio consumption through connected TVs and smart speakers is rapidly increasing.
Engaging Home Audiences
As Michelle Golding, NOVA Entertainment’s Director of Digital Strategy, Capabilities and Data, points out, “Our priority is making content available across all the devices and platforms our listeners expect.” With 82% of music streaming occurring at home via smart speakers and connected TVs, the recent addition of Apple TV to their portfolio represents a win-win for both audiences seeking convenience and advertisers aiming for increased exposure.
Optimized for an Enhanced Experience
NOVA has collaborated with Apple to ensure that each app is optimized for the Apple TV platform. This ensures a seamless integration with the user-friendly Apple TV interface, allowing for an enjoyable viewer experience. The user experience has been prioritized, providing smooth navigation and high-quality audio streaming that meets the high expectations of users.
A Broader Digital Strategy
The introduction of these streaming apps forms part of NOVA’s broader digital strategy aimed at widening its digital footprint. As the ways audiences access audio content evolve, NOVA is committed to keeping pace with these changes and ensuring their offerings remain relevant and convenient. The investment in connected TV is not just a trend; it reflects the ongoing shift towards digital platforms as critical channels for both audience engagement and promotional effectiveness.
Conclusion
With the launch of NOVA Entertainment’s streaming apps on Apple TV, listeners can now enjoy their favorite radio stations with greater ease and convenience than ever before. This initiative not only meets the demands of modern audiences but also offers advertisers a prime opportunity to connect with engaged listeners at home, reinforcing NOVA’s role as a leader in Australia’s commercial radio landscape.
